Loom Trend Ltd | Data Usage Policy

LoomTrend

Effective Date: 23 September 2026

Last Updated: 23 September 2026

This Data Usage Policy explains how LoomTrend uses information collected when customers and visitors browse our website, create an account, purchase products, communicate with us, subscribe to updates, submit reviews, or otherwise interact with our online store.

LoomTrend offers handcrafted and fashion-focused jewellery, including Bridal Beaded Jewelry Sets, Cultural Festival Beaded Accessories, and Statement Beaded Fashion Pieces.

Our use of personal information is intended to be transparent, proportionate, and connected to legitimate business purposes such as processing orders, providing customer support, maintaining website security, improving our services, fulfilling deliveries, and complying with applicable legal requirements.

Personal data processed by LoomTrend is handled in accordance with applicable requirements of the Nigeria Data Protection Act 2023 (NDP Act). The Act requires personal data to be processed lawfully, fairly, transparently, for specified purposes, and with appropriate safeguards. (Nigeria Data Protection Commission)

This Policy should be read together with LoomTrend’s Privacy Policy, Cookie Policy, Terms and Conditions, Return, Refund and Cancellation Policy, and other policies available on the website.

1. Information Covered by This Policy

This Policy applies to information that identifies you directly or indirectly, as well as information generated from your use of LoomTrend.

Depending on how you interact with our website, this may include:

Name
Email address
Account information
Billing information
Delivery address
Order details
Product selections
Transaction references
Customer-support communications
Return or refund requests
Reviews and feedback
Newsletter preferences
Shopping-cart activity
Website usage information
Device and browser information
IP address
Cookie identifiers
Security and fraud-prevention information
Other information voluntarily supplied to LoomTrend

Not every visitor will provide or generate every category of data listed above.

2. Account Information

Where LoomTrend allows customers to create an account, we may use account information to:

Create and maintain the account
Authenticate account access
Display previous orders
Save permitted preferences
Facilitate future purchases
Provide customer support
Process account-related requests
Protect the account from unauthorised access

Customers are responsible for providing reasonably accurate account information and protecting their login credentials.

We do not use customer passwords for marketing purposes.

3. Order and Purchase Information

When you place an order, LoomTrend may use information such as:

Customer name
Products ordered
Quantity
Product variation
Selected colour or design
Price
Currency
Billing information
Shipping information
Transaction status
Order date
Delivery information

This data is primarily used to complete the purchase transaction and provide the products requested by the customer.

We may also use order information for legitimate purposes such as accounting, order history, dispute resolution, refund administration, customer support, inventory management, and fraud prevention.

4. Product Preference Information

Because LoomTrend is a jewellery and fashion e-commerce business, customer interactions may provide information about preferred products and styles.

For example, we may understand from website activity that customers are interested in:

Bridal jewellery
Beaded sets
Festival accessories
Statement jewellery
Particular colours
Specific product categories
Specific price ranges

Where appropriate, this information may be used to improve product organisation, recommendations, website navigation, and available collections.

Such information should not be used to make sensitive assumptions about a customer that are unrelated to their interaction with LoomTrend.

5. Product Size, Colour and Variation Information

Where products have different sizes, lengths, designs, colours, or variations, LoomTrend may process your selections to fulfil your order correctly.

These selections may also be retained with your order history so that:

Your order can be verified.
Incorrect-delivery claims can be investigated.
Exchanges can be processed.
Customer-support questions can be answered.
Order records remain accurate.

Information about a selected colour, product style, or jewellery size is generally used for the transaction and related customer-service purposes.

6. Customer Communications

If you contact LoomTrend through email, a contact form, customer-support feature, or another available communication method, we may use the information contained in your message.

This may include:

Your name
Email address
Order number
Nature of the enquiry
Text of your message
Photographs submitted by you
Return or refund information
Product details
Complaint information

We use this information to understand your request, communicate with you, investigate the issue, maintain customer-service records, and provide an appropriate response.

Please avoid sending unnecessary sensitive information through ordinary email.

7. Product Reviews and Feedback

Where LoomTrend allows customers to submit reviews, testimonials, ratings, photographs, or comments, we may use that content to:

Display genuine customer feedback
Improve our products
Evaluate customer satisfaction
Identify recurring product concerns
Improve website information
Assist other customers in understanding products

Where a review is intended for public display, some information associated with it may become publicly visible.

Customers should therefore avoid including:

Home addresses
Full payment credentials
Passwords
CVVs
UPI PINs
Government identification numbers
Other confidential personal information

in a public review.

8. Website Usage Information

When you browse LoomTrend, we may process technical information about your interaction with the website.

This may include:

IP address
Browser type
Device type
Operating system
Pages visited
Time of visit
Referring source
General navigation behaviour
Shopping-cart interactions
Session information

This information may be used to:

Maintain website functionality
Analyse performance
Identify errors
Improve navigation
Understand visitor behaviour
Protect website security
Prevent automated or fraudulent activity

Under the NDP Act, personal-data processing should be adequate, relevant, and limited to what is reasonably necessary for its stated purpose. (Nigeria Data Protection Commission)

9. How We Use Data to Process Orders

Data supplied during checkout may be used to:

Identify the customer.
Verify the order.
Process or confirm payment.
Prepare products for fulfilment.
Provide shipping information.
Communicate order updates.
Deliver the products.
Maintain transaction records.
Handle refunds, exchanges, or complaints.

We do not intentionally use checkout information for unrelated purposes that would be incompatible with the reason it was collected.

10. Payment and Transaction Data

When a customer pays for an order, payment information may be processed through the payment methods and payment-service providers made available during checkout.

LoomTrend may receive limited information such as:

Transaction reference
Payment status
Amount
Currency
Payment date
Billing information
Refund status

Sensitive authentication credentials should be entered only through the authorised payment interface.

LoomTrend will never ask you to send your CVV, UPI PIN, online-banking password, OTP, or other confidential payment-authentication information through ordinary email, product reviews, contact forms, or customer-support messages.

Payment providers, banks, or financial institutions may independently process transaction information under their own privacy and security requirements.

Important Payment Security Statement

The following statement should only be published as an unconditional technical statement after LoomTrend’s developer or payment provider has confirmed the website’s payment architecture:

“We do not store your debit or credit card numbers, CVV, or UPI PIN on our servers.”

The LoomTrend public website currently does not provide enough information to independently verify the underlying payment-storage architecture, so this statement should be technically confirmed before it is presented as an absolute fact.

11. Fraud Prevention and Security

We may use account, transaction, device, IP, order, and security information to identify or investigate suspicious activities.

This may include attempts involving:

Unauthorised transactions
Payment fraud
Account takeover
Fake orders
Chargeback abuse
Website attacks
Automated abuse
Identity misuse

Where suspicious activity is detected, LoomTrend may conduct reasonable verification or temporarily restrict a transaction while the matter is reviewed.

Security processing will be limited to what is reasonably necessary for protection of customers, transactions, and our website.

12. Delivery and Fulfilment

We may provide necessary information to delivery or logistics providers to fulfil an order.

Such information may include:

Recipient name
Delivery address
Relevant contact information
Order or shipment reference
Delivery instructions where supplied

Delivery providers should receive only information reasonably necessary to complete the delivery or manage an associated issue.

13. Returns, Refunds and Exchanges

When a customer requests a return, refund, cancellation, or exchange, we may use:

Order information
Transaction reference
Product information
Customer communications
Photographs
Delivery information
Return tracking information
Refund records

This information helps us determine the appropriate outcome, process the request, prevent fraud, and maintain transaction records.

Further information is available in our Return, Refund and Cancellation Policy.

14. Customer Support

Data may be used to provide assistance relating to:

Orders
Delivery
Product information
Returns
Refunds
Account access
Payment status
Product availability
Website issues

Customer-service records may also help us identify recurring problems and improve our processes.

15. Improving LoomTrend

We may use appropriately collected information to understand how our website and shopping experience can be improved.

For example, we may analyse general patterns to understand:

Which product pages receive more visits
Where customers experience website errors
Whether checkout functions properly
Which product categories attract interest
Whether pages load effectively
How customers navigate between website sections

Where practical, analysis may be conducted using aggregated or reduced-identifiability information.

16. Website Analytics

Where LoomTrend uses analytics tools, they may process technical or usage information for purposes such as website measurement and performance analysis.

Analytics data may help us:

Understand visitor numbers
Analyse general traffic patterns
Identify technical problems
Improve product-page layouts
Assess website performance

Any analytics service that processes personal data should be used consistently with applicable data-protection and cookie requirements.

The NDPC has specifically highlighted unnecessary cookie-based collection without appropriate consent as a privacy concern. (Nigeria Data Protection Commission)

17. Cookies and Tracking Technologies

LoomTrend may use cookies and similar technologies for functions such as:

Shopping carts
Account sessions
Security
Customer preferences
Analytics
Website functionality
Marketing, where permitted

Necessary cookies may be required to operate important website features.

Non-essential cookies should be handled in accordance with applicable consent requirements. NDPC guidance states that non-necessary cookies should provide users with an appropriate accept-or-reject choice and that website operators should explain their purpose and how consent may be withdrawn. (Nigeria Data Protection Commission)

Detailed information is available in our Cookie Policy.

18. Marketing Communications

Where legally permitted, LoomTrend may use customer information to provide:

New-product announcements
Promotional offers
Collection updates
Style information
Sale information
Relevant business communications

Where marketing relies on consent, customers should be given an appropriate opportunity to opt in and withdraw that consent.

Marketing consent should not be treated as a requirement for purchasing ordinary LoomTrend products unless marketing is genuinely necessary for a particular requested service.

Customers may unsubscribe from promotional messages while continuing to receive necessary transactional messages concerning existing orders, payments, deliveries, refunds, security, or account matters.

19. Newsletter Data

Where you voluntarily subscribe to LoomTrend’s newsletter, we may use your email address and subscription preferences to send relevant communications.

The LoomTrend website currently displays an email subscription feature that asks the subscriber to accept the privacy policy. (Loom Trend Ltd)

Customers may withdraw from promotional email communications using any unsubscribe functionality made available or by contacting LoomTrend.

20. Legal and Regulatory Compliance

LoomTrend may use or retain data where reasonably necessary to comply with legal or regulatory requirements.

For example, information may need to be retained for:

Accounting records
Transaction documentation
Consumer complaints
Dispute resolution
Fraud investigations
Lawful government or court requests
Compliance obligations

The NDP Act recognises legal obligation as one of the lawful bases that may justify processing personal data. (Nigeria Data Protection Commission)

21. Lawful Bases for Using Personal Data

Depending on the particular processing activity, LoomTrend may use personal data where:

It is necessary to perform a contract with the customer.
The customer has provided valid consent.
Processing is necessary for compliance with a legal obligation.
Processing is supported by a legitimate interest that does not improperly override the individual’s rights.
Another lawful basis recognised under applicable data-protection law applies.

For example, using a customer’s delivery address to fulfil a paid order is connected to performance of the purchase contract.

Marketing may involve a different legal basis and should be managed separately where necessary.

The lawful-basis requirements are addressed in sections 24–26 of the Nigeria Data Protection Act 2023. (Nigeria Data Protection Commission)

22. Data Minimisation

LoomTrend seeks to collect only information reasonably required for the relevant purpose.

For example:

A courier does not require your account password to deliver jewellery.
Customer support does not require your UPI PIN to process an ordinary enquiry.
A public review does not require your full home address.
Marketing communications generally do not require full payment information.

Customers should not send unnecessary confidential or sensitive information to LoomTrend.

23. Sensitive Information

LoomTrend does not generally require sensitive personal information to sell ordinary jewellery and fashion accessories.

Customers should avoid voluntarily sending unnecessary information relating to matters such as:

Medical records
Banking passwords
Authentication codes
Government identification documents
Sensitive family information
Other highly confidential information

If specific sensitive information becomes necessary for a legitimate purpose, it should be handled with appropriate safeguards and only to the extent permitted by applicable law.

24. Sharing Data With Service Providers

LoomTrend may use external providers to support our business.

Depending on the services actually used, these may include:

Website hosting providers
Cloud-service providers
Payment processors
Delivery providers
Analytics providers
Email providers
Security providers
Website maintenance providers
Professional advisers

We aim to share only the information reasonably required for the provider’s relevant function.

Where a third party acts as a data processor on LoomTrend’s behalf, appropriate contractual or organisational safeguards should be used where required.

25. Sale of Personal Information

LoomTrend does not intend to collect personal data merely for the purpose of selling identifiable customer information to unrelated businesses for their own independent marketing activities.

Information may nevertheless be shared with legitimate service providers where necessary to operate the store, complete transactions, protect the website, or comply with applicable law.

26. International Processing

Some service providers supporting LoomTrend may operate from, store data in, or access data from countries outside Nigeria.

Where personal data is transferred internationally, appropriate safeguards required by applicable law should be used.

The Nigeria Data Protection Act contains specific provisions governing cross-border transfers and requires an appropriate legal basis for transferring personal data outside Nigeria. (Nigeria Data Protection Commission)

Depending on the circumstances, safeguards may include:

Adequacy protections
Contractual safeguards
Other legally recognised transfer mechanisms

27. Data Retention

LoomTrend does not intend to retain personal information indefinitely.

Retention periods depend on factors such as:

Purpose of collection
Nature of the information
Order history
Accounting requirements
Legal obligations
Dispute periods
Fraud-prevention requirements
Security considerations

For example, transaction information may need to be kept longer than an ordinary abandoned website session because transaction records may be required for accounting, refunds, consumer complaints, or legal matters.

Once information is no longer reasonably required, it may be securely deleted, anonymised, or otherwise disposed of in accordance with applicable requirements.

28. Data Security

LoomTrend seeks to maintain reasonable technical and organisational safeguards to protect personal information.

Measures may include, as appropriate:

Access controls
Administrative restrictions
Authentication controls
Secure website connections
Software updates
Security monitoring
Backups
Restricted access to personal data
Appropriate service-provider controls

Section 39 of the Nigeria Data Protection Act specifically addresses security, integrity, and confidentiality of personal data. (Nigeria Data Protection Commission)

No website or internet-based system can guarantee complete protection against every possible security incident, so customers should also protect passwords and account credentials.

29. Data Breaches

Where a personal-data breach occurs, LoomTrend will assess the nature and potential impact of the incident and take reasonable measures to:

Contain the incident
Investigate what happened
Protect affected systems
Reduce further risk
Preserve relevant records
Provide legally required notifications where applicable

The Nigeria Data Protection Act includes obligations concerning personal-data security and breaches. (Nigeria Data Protection Commission)

Customers who believe their LoomTrend account or personal information has been compromised should contact us promptly.

30. Children’s Data

LoomTrend primarily operates as an online jewellery and fashion-accessories business and is not designed as a service specifically directed at children.

Where LoomTrend becomes aware that personal information relating to a child has been processed in circumstances requiring parental or guardian consent, appropriate steps should be taken.

Section 31 of the Nigeria Data Protection Act specifically addresses children and persons lacking legal capacity to provide consent. (Nigeria Data Protection Commission)

Parents or guardians who believe a child has provided personal information to LoomTrend without appropriate authorisation may contact us to request review or deletion where applicable.

31. Automated Decision-Making

LoomTrend does not intend to make significant decisions about customers solely through automated processing unless such functionality is appropriately disclosed and operated consistently with applicable law.

Ordinary automated functionality such as:

Shopping-cart calculations
Currency display
Transaction status
Fraud alerts
Website recommendations

does not necessarily amount to a legally significant automated decision.

The NDP Act nevertheless provides protections relating to certain automated decision-making activities. (Nigeria Data Protection Commission)

32. Artificial Intelligence

LoomTrend is an e-commerce jewellery business rather than an AI or SaaS platform.

We therefore do not describe customer orders, emails, product selections, or website inputs as being used to train an artificial-intelligence model unless LoomTrend actually implements such processing and updates this Policy accordingly.

If AI-based functionality is introduced in the future, this Policy and the Privacy Policy should be updated to explain:

What data is processed
Why the AI feature uses it
Whether inputs are retained
Whether data is used for model improvement
Which providers receive the data
Available user choices

This avoids making assumptions about technologies that are not currently disclosed on the LoomTrend website.

33. Data Accuracy

Customers may contact LoomTrend if personal information held about them is inaccurate or incomplete.

We may also ask customers to update information where needed to:

Deliver an order correctly
Process a refund
Maintain an account
Respond to a request
Protect against fraud

Keeping account and delivery information accurate can help prevent order and delivery problems.

34. Your Data Rights

Subject to applicable conditions and exemptions, individuals may have rights relating to their personal data, including rights to:

Receive information about processing
Access personal information
Request correction
Request deletion where applicable
Object to certain processing
Request restriction
Withdraw consent where consent is relied upon
Request data portability where applicable
Raise a complaint

The Nigeria Data Protection Act expressly addresses data-subject rights, withdrawal of consent, objection, automated decision-making, and portability in sections 34–38. (Nigeria Data Protection Commission)

LoomTrend may need to verify the identity of a person before fulfilling a data-rights request so that personal information is not disclosed to an unauthorised person.

35. Withdrawal of Consent

Where LoomTrend relies on your consent for a particular processing activity, you may withdraw that consent.

For example, this may apply to certain:

Marketing communications
Optional cookies
Promotional subscriptions

Withdrawal of consent does not automatically invalidate processing that lawfully occurred before consent was withdrawn.

The NDP Act specifically provides for withdrawal of consent. (Nigeria Data Protection Commission)

36. Account and Data Deletion

Customers may request deletion of eligible personal data by contacting LoomTrend.

A deletion request does not necessarily require immediate deletion of every record associated with a customer.

Certain information may need to be retained where required for:

Completed transaction records
Accounting
Fraud prevention
Legal claims
Consumer complaints
Refunds or chargebacks
Other lawful requirements

Information that no longer needs to be retained should be deleted or appropriately anonymised.

Detailed procedures are provided in our Account and Data Deletion Policy.

37. Data Portability

Where applicable under the NDP Act, you may have the right to obtain eligible personal information in a commonly used and machine-readable format or request transfer in circumstances permitted by law.

The right is subject to the relevant statutory conditions and does not necessarily apply to every category of information held by LoomTrend. (Nigeria Data Protection Commission)

38. Objection to Processing

In certain circumstances, you may object to the processing of your personal information.

This may be particularly relevant to certain marketing or legitimate-interest processing.

Where a valid objection applies, LoomTrend will assess and respond to the request in accordance with applicable requirements.

39. Third-Party Websites

LoomTrend may link to services operated independently by other organisations.

When you leave LoomTrend and access an independent third-party website, that organisation may collect and use information according to its own policies.

LoomTrend does not control the independent data practices of third-party websites merely because a link is available on our website.

Customers should review the relevant third-party privacy information before providing personal information.

40. Changes to How Data Is Used

We may update our data-use practices when:

Website functionality changes
New services are introduced
Service providers change
Payment processes change
New regulatory requirements apply
Our business operations change

Where a change materially affects how personal information is used, we will update the appropriate policies and provide additional information or seek consent where required.

41. Relationship With the Privacy Policy

This Data Usage Policy focuses primarily on how and why data is used.

Our Privacy Policy contains broader information concerning:

Collection
Processing
Disclosure
Retention
Security
International transfers
Privacy rights

Where the two documents address the same subject, they should be interpreted consistently.

Nothing in this Policy is intended to reduce a privacy right or protection provided by applicable law.

42. Contact Us

If you have questions about how LoomTrend uses personal information, wish to exercise a data-protection right, request correction or deletion of your information, withdraw relevant consent, or raise a concern about our data practices, please contact:

LoomTrend
Website: https://loomtrend.net/
Support Email: support@loomtrend.net
Info Email: info@loomtrend.net
Address: 40, TOTAL STREET, OKO-OBA, TANKE, ILORIN, KWARA STATE, NIGERIA